The lead
EU AI Act transparency rules took effect on 2 August and now bind anyone running a chatbot in Europe
Systems already on the market get until 2 December 2026 for the marking and detection part only, so the disclosure duty is immediate. The Commission also published a voluntary Code of Practice on transparency, and signing it buys a presumption of conformity plus a softer enforcement posture.
Article 50 obligations are live since Sunday: you must tell people when they are talking to an AI system, label AI generated or manipulated content visibly, and add machine readable marks. Penalties reach 15 million euros or 3 percent of worldwide turnover, whichever is higher.
KRALYSThe AI receptionist needs a spoken disclosure line at the start of every EU call and a written one in any chat surface, before a client asks. Put the Code of Practice question on the next Katarina product call: sign it and inherit the presumption, or document compliance yourself.